My Mission

I work with busy middle-age professionals who have the same issues, challenges, and failures I once experienced but managed to overcome.

Like it is with my avatar Al, I know you’re frustrated, tired of the struggle – and finally want a better deal.

My aim is to inspire, motivate and support you in achieving your best lifestyle and wellness goals through the no. 1 solution, the Sensible Fitness Program (SFP).

My Mission Statement

  1. Take the time to engage and fully understand your situation and the limitations negatively impacting your lifestyle.
  2. Collaborate closely to devise the most practical solutions, not only to achieve but also to sustain wellness alongside your other life commitments.
  3. Provide honest, supportive information and resources through my coaching and this Website’s resources, free of obtrusive, irrelevant clickbait and annoying pop-ups. (My objective is to provide quality service while helping reduce the unnecessary hype and misinformation perpetuated by the health and fitness industries.)

How I Serve My Community

Taking my cue from the mission statement means I will “level” and empathize with you.

It’s how I know that – even if people like you and Al acknowledge the need for wellness – you nonetheless struggle to combine it with the other demanding “stuff” in your lives.

In short: I make it my business to listen and understand.

Our natural inclination is to throw our hands in the air because we’re overwhelmed and can't see any way of devoting any permanent space towards better living.

I often felt like this too. In fact, it’s sometimes difficult to see it any other way. And I also face difficulties staying consistent at times. But I learned (sometimes the hard way) and I understand the workarounds. Sharing and coaching these solutions is my biggest reward!

Whether in-person or online, I connect with my community to provide:

  1. Coaching
  2. Information and resources
  3. Engagement and dialogue
  4. Consulting and workshops
  5. Courses
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